High-impact sales force automation

• Verfasst von: Petersen, Glen S. [VerfasserIn]
• Titel: High-impact sales force automation
• Titelzusatz: a strategic perspective
• Verf.angabe: Glen Petersen
• Ausgabe: 1st.
• Verlagsort: Boca Raton
• Verlag: CRC Press
• Jahr: 2023
• Umfang: 1 online resource
• Fussnoten: <P>1 A STRATEGIC PERSPECTIVE 2 THE CHANGING COMPETITIVE LANDSCAPE 3 ORGANIZATIONAL MODELS AND ASSUMPTIONS 5 INTEGRATING THE MODELS: DELIVERING VALUE.6 A CONCEPTUAL TECHNOLOGY MODEL 7 PUTTING THE PIECES TOGETHER 8 THE OPPORTUNITY 9 SALES MANAGEMENT: THE FORGOTTEN ELEMENT.10 SALES QUALITY 11 A METHODOLOGY 12 COSTS AND JUSTIFICATION 13 GETTING STARTED 14 THE ROLE OF SENIOR MANAGEMENT 15 LOOKING AHEAD</P>. - Description based on CIP data; resource not viewed
• ISBN: 978-1-000-89382-3
• ISBN: 1-000-89382-0
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Vente ; Informatique
• Sach-SW: Vente ; Innovations
• Sach-SW: Marketing ; Informatique
• Sach-SW: Marketing ; Innovations
• Sach-SW: Marketing ; Data processing
• Sach-SW: Marketing ; Technological innovations
• Sach-SW: Selling ; Data processing
• Sach-SW: Selling ; Technological innovations
• K10plus-PPN: 1910518980
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4629569286
• Lokale URL Inst.: Zum Volltext

Abstract

High-Impact Sales Force Automation is a hands-on guide to implementing the latest computer technology in sales and marketing departments. The author's unique background in both business and science provides a practical, yet in-depth perspective on sales force automation.