| |  Online-Ressource |
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| Verfasst von: | Feroz, Abdul Karim [VerfasserIn]  |
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| | Khan, Gohar F. [VerfasserIn] |
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| | Sponder, Marshall [VerfasserIn] |
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| Titel: | Digital analytics for marketing |
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| Verf.angabe: | A. Karim Feroz, Gohar F. Khan, and Marshall Sponder |
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| Ausgabe: | Second edition. |
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| Verlagsort: | New York, NY |
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| Verlag: | Routledge |
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| Jahr: | 2024 |
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| Umfang: | 1 online resource (xii, 307 pages) |
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| Illustrationen: | illustrations (some color). |
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| Gesamttitel/Reihe: | Mastering business analytics |
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| Fussnoten: | Revised edition of Digital analytics for marketing, 2017. - Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on January 04, 2024) |
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| ISBN: | 978-1-003-02535-1 |
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| | 1-003-02535-8 |
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| | 978-1-003-82175-5 |
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| | 1-003-82175-8 |
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| | 978-1-003-82178-6 |
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| | 1-003-82178-2 |
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| Abstract: | "This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor's manual, test bank, and PowerPoint slides"-- |
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| URL: | Aggregator: https://learning.oreilly.com/library/view/-/9781003821786/?ar |
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| Datenträger: | Online-Ressource |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe |
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| Sach-SW: | Marketing sur Internet |
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| | Médias sociaux |
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| | social media |
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| | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |
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| | BUSINESS & ECONOMICS / Marketing / General |
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| | BUSINESS & ECONOMICS / Management Science |
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| | Internet marketing |
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| | Social media |
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| K10plus-PPN: | 1910519898 |
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| Lokale URL UB: |  Zum Volltext |
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| | Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg |
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| |  Bestellen/Vormerken für Benutzer des Klinikums Mannheim
Eigene Kennung erforderlich |
| Bibliothek/Idn: | UW / m4629570683 |
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| Lokale URL Inst.: | Zum Volltext |
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978-1-003-02535-1,1-003-02535-8,978-1-003-82175-5,1-003-82175-8,978-1-003-82178-6,1-003-82178-2
Digital analytics for marketing / Feroz, Abdul Karim [VerfasserIn]; 2024 (Online-Ressource)
