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| |  Online-Ressource |
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| Verfasst von: | Hewitt, Simon [VerfasserIn]  |
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| Titel: | Word-of-mouth in contemporary Hollywood |
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| Verf.angabe: | Simon Hewitt |
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| Ausgabe: | 1st. |
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| Verlagsort: | London |
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| Verlag: | Routledge |
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| Jahr: | 2023 |
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| Umfang: | 1 online resource (224 pages) |
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| Illustrationen: | illustrations (black and white). |
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| Gesamttitel/Reihe: | Routledge studies in media and cultural industries |
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| Fussnoten: | <P>Introduction: What is Word-of-Mouth? </P><P>1. Word-of-Mouth and Bourdieu-economics </P><P>2. The Package-Unit-Fan System of Hollywood Film Financing </P><P>3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing </P><P>4. Crowdsourced Cinema and the 'New' World of Hollywood Film Distribution </P><P>5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition </P><P>Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth</P>. - Includes bibliographical references and index. - Description based on CIP data; resource not viewed |
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| ISBN: | 978-1-000-91761-1 |
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| | 1-000-91761-4 |
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| | 978-1-000-91758-1 |
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| | 1-000-91758-4 |
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| Abstract: | Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. |
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| URL: | Aggregator: https://learning.oreilly.com/library/view/-/9781000917611/?ar |
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| Datenträger: | Online-Ressource |
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| Sprache: | eng |
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| Bibliogr. Hinweis: | Erscheint auch als : Druck-Ausgabe |
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| Sach-SW: | Cinéma ; Industrie ; Californie ; Los Angeles |
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| | Cinéma ; Publics ; États-Unis |
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| | Bouche-à-oreille (Publicité) ; États-Unis |
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| | Motion picture audiences |
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| | Motion picture industry |
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| | Word-of-mouth advertising |
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| | California ; Los Angeles |
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| | United States |
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| K10plus-PPN: | 1910519928 |
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| Lokale URL UB: |  Zum Volltext |
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| | Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg |
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| |  Bestellen/Vormerken für Benutzer des Klinikums Mannheim
Eigene Kennung erforderlich |
| Bibliothek/Idn: | UW / m4629570950 |
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| Lokale URL Inst.: | Zum Volltext |
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978-1-000-91761-1,1-000-91761-4,978-1-000-91758-1,1-000-91758-4
Word-of-mouth in contemporary Hollywood / Hewitt, Simon [VerfasserIn]; 2023 (Online-Ressource)
69279287
