Game changer : how strategic pricing shapes businesses, markets, and society

• Verfasst von: Izaret, Jean-Manuel [VerfasserIn]
• Verfasst von: Sinha, Arnab [VerfasserIn]
• Titel: Game changer : how strategic pricing shapes businesses, markets, and society
• Mitwirkende: Parks, Tom [ErzählerIn]
• Verf.angabe: Jean-Manuel Izaret & Arnab Sinha
• Ausgabe: [First edition].
• Verlagsort: [Place of publication not identified]
• Verlag: Ascent Audio
• Jahr: 2024
• Umfang: 1 online resource (1 sound file (12 hr., 33 min.))
• Fussnoten: Online resource; title from title details screen (O'Reilly, viewed December 10, 2024)
• ISBN: 978-1-6637-4741-9
• ISBN: 1-6637-4741-5
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Prix ; Fixation
• Sach-SW: Planification stratégique
• Sach-SW: Consommateurs ; Comportement
• Sach-SW: Théorie des jeux
• Form-SW: Audiobooks
• Form-SW: Livres audio
• K10plus-PPN: 1914058402
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4648214978
• Lokale URL Inst.: Zum Volltext

Abstract

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. With research from BCG's Bruce Henderson Institute and real-world examples, the authors and their colleagues at BCG define pricing strategy as a business leader's or business owner's conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.