Triple Fit Strategy

• Verfasst von: Senn, Christoph [VerfasserIn]
• Verfasst von: Gandhi, Mehak [VerfasserIn]
• Titel: Triple Fit Strategy
• Titelzusatz: How to Build Lasting Customer Relationships and Boost Growth
• Mitwirkende: Brown, Christopher P. [ErzählerIn]
• Verf.angabe: Christoph Senn; Mehak Gandhi
• Ausgabe: Unabridged.
• Verlagsort: [Erscheinungsort nicht ermittelbar]
• Verlag: Ascent Audio
• Jahr: 2024
• Umfang: 1 online resource (1 sound file (06hr., 18min., 24sec.))
• Fussnoten: Audio book. - Online resource; title from title details screen (cloudLibrary, viewed November 28, 2024)
• ISBN: 978-1-6637-4793-8
• ISBN: 1-6637-4793-8
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Marketing industriel
• Sach-SW: Valeur
• Sach-SW: value (economic concept)
• Sach-SW: Management
• Sach-SW: Strategic Planning
• Sach-SW: BUSINESS & ECONOMICS
• Sach-SW: Marketing
• Sach-SW: Sales & Selling
• Form-SW: Audiobooks
• Form-SW: Livres audio
• K10plus-PPN: 1914058968
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4648219333
• Lokale URL Inst.: Zum Volltext

Abstract

Business relationships are still dominated by a narrow perspective--trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way--orchestrating growth--in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy. Based on a hands-on tool set, Triple Fit ensures that customer and supplier are aligned across three areas: planning, execution, and resources. The Triple Fit canvas, a diagnostic and action framework, provides a systematic approach that every account manager and sales team can use to boost business results. Companies who use it can contribute ten times more to their customers' success and can double account values in less than three years. What's more, the Triple Fit Strategy helps sales and business leaders better understand the health of their customer relationships and allocate resources for faster breakthroughs. It's a proven approach that Senn and Gandhi have implemented with hundreds of companies over twenty-five years and validated with data from more than ten thousand cases.