Personalized

• Verfasst von: Abraham, Mark [VerfasserIn]
• Verfasst von: Edelman, David C. [VerfasserIn]
• Titel: Personalized
• Titelzusatz: customer strategy in the age of AI
• Mitwirkende: Douyard, Christopher [ErzählerIn]
• Verf.angabe: Mark Abraham, David C. Edelman
• Ausgabe: Unabridged.
• Verlagsort: [Erscheinungsort nicht ermittelbar]
• Verlag: Ascent Audio
• Jahr: 2024
• Umfang: 1 online resource (1 sound file (08hr., 12min., 32sec.))
• Fussnoten: Audio book. - Online resource; title from title details screen (cloudLibrary, viewed November 28, 2024)
• ISBN: 978-1-6637-4913-0
• ISBN: 1-6637-4913-2
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Intelligence artificielle
• Sach-SW: artificial intelligence
• Sach-SW: Marketing
• Sach-SW: Customer Relations
• Sach-SW: BUSINESS & ECONOMICS
• Sach-SW: Internet Marketing
• Sach-SW: Electronic Commerce)
• Form-SW: Audiobooks
• Form-SW: Livres audio
• K10plus-PPN: 1914058992
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4648219600
• Lokale URL Inst.: Zum Volltext

Abstract

Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy. Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best to meet them. Know Me: Win customers' trust and permission to use their data to improve their experience. Reach Me: Reach out to the right customer, in the right channel, at the right time. Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI. Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical. With detailed examples across industries--including retail, health care, banking, technology, and travel--this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the USD2 trillion personalization prize.