Marketplace Dignity

• Verfasst von: Lamberton, Cait [VerfasserIn]
• Verfasst von: Saldanha, Neela A [VerfasserIn]
• Verfasst von: Wein, Tom [VerfasserIn]
• Titel: Marketplace Dignity
• Titelzusatz: Transforming How We Engage with Customers Across Their Journey
• Mitwirkende: Young, Marnye [ErzählerIn]
• Verf.angabe: Cait Lamberton, Neela A. Saldanha, and Tom Wein
• Ausgabe: Unabridged.
• Verlagsort: [Erscheinungsort nicht ermittelbar]
• Verlag: Ascent Audio
• Jahr: 2025
• Umfang: 1 online resource (1 sound file (04hr., 05min., 57sec.))
• Fussnoten: Audio book. - Online resource; title from title details screen (cloudLibrary, viewed January 15, 2025)
• ISBN: 978-1-6637-4737-2
• ISBN: 1-6637-4737-7
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Customer Relations
• Sach-SW: Marketing
• Sach-SW: BUSINESS & ECONOMICS
• Form-SW: Audiobooks
• K10plus-PPN: 1916328741
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4660771555
• Lokale URL Inst.: Zum Volltext

Abstract

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start or have struggled to get things right. In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits.