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Verfasst von:Lamberton, Cait [VerfasserIn]   i
 Saldanha, Neela A [VerfasserIn]   i
 Wein, Tom [VerfasserIn]   i
Titel:Marketplace Dignity
Titelzusatz:Transforming How We Engage with Customers Across Their Journey
Mitwirkende:Young, Marnye [ErzählerIn]   i
Verf.angabe:Cait Lamberton, Neela A. Saldanha, and Tom Wein
Ausgabe:Unabridged.
Verlagsort:[Erscheinungsort nicht ermittelbar]
Verlag:Ascent Audio
Jahr:2025
Umfang:1 online resource (1 sound file (04hr., 05min., 57sec.))
Fussnoten:Audio book. - Online resource; title from title details screen (cloudLibrary, viewed January 15, 2025)
ISBN:978-1-6637-4737-2
 1-6637-4737-7
Abstract:Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start or have struggled to get things right. In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits.
URL:Aggregator: https://learning.oreilly.com/library/view/-/9781663747372/?ar
Datenträger:Online-Ressource
Sprache:eng
Sach-SW:Customer Relations
 Marketing
 BUSINESS & ECONOMICS
Form-SW:Audiobooks
K10plus-PPN:1916328741
 
 
Lokale URL UB: Zum Volltext
 
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