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Verfasst von:Parboteeah, K. Praveen [VerfasserIn]   i
 Cullen, John B. [VerfasserIn]   i
 Kim, Sahrok [VerfasserIn]   i
Titel:International business
Titelzusatz:perspectives from developed and emerging markets
Verf.angabe:K. Praveen Parboteeah and John B. Cullen and Sahrok Kim
Ausgabe:3rd Edition.
Verlagsort:New York, NY
Verlag:Routledge
Jahr:2024
Umfang:1 online resource
Fussnoten:Revised edition of the authors' International business, 2017. - Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher
ISBN:978-1-003-31293-2
 1-003-31293-4
 978-1-000-99625-8
 1-000-99625-5
Abstract:"International Business: Perspectives from Developed and Emerging Markets provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy"--
URL:Aggregator: https://learning.oreilly.com/library/view/-/9781000996258/?ar
Datenträger:Online-Ressource
Sprache:eng
Bibliogr. Hinweis:Erscheint auch als : Druck-Ausgabe
Sach-SW:Entreprises multinationales ; Gestion
K10plus-PPN:1916329810
 
 
Lokale URL UB: Zum Volltext
 
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