Status: ausleihbar
| Verfasst von: | Huntsinger, Richard [VerfasserIn]  |
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| Titel: | Business analytics |
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| Titelzusatz: | methods and cases for data-driven decisions |
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| Institutionen: | Cambridge University Press [Verlag] |
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| Verf.angabe: | Richard Huntsinger, University of California-Berkeley |
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| Verlagsort: | Cambridge ; New York, NY ; Port Melbourne ; New Delhi ; Singapore |
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| Verlag: | Cambridge University Press |
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| Jahr: | 2025 |
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| Umfang: | xxxii, 665 Seiten |
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| Illustrationen: | Illustrationen, Diagramme |
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| Format: | 26 x 21 cm |
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| Fussnoten: | Interessenniveau: 4CTM, Für die Graduierten- und Postgraduiertenausbildung |
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| ISBN: | 978-1-316-51215-9 |
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| | 978-1-009-06079-0 |
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| Abstract: | Business analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This is the book for upper division and graduate business students with interest in data science, for data science students with interest in business, and for everyone with interest in both. A comprehensive collection of over 50 methods and cases is presented in an intuitive style, generously illustrated, and backed up by an approachable level of mathematical rigor appropriate to a range of proficiency levels. A robust set of online resources, including software tools, coding examples, datasets, primers, exercise banks, and more for both students and instructors, makes the book the ideal learning resource for aspiring data-savvy business practitioners |
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| URL: | Cover: https://www.dietmardreier.de/annot/426F6F6B446174617C7C393738313030393036303739307C7C434F50.jpg?sq=3 |
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| | Inhaltsverzeichnis: https://www.gbv.de/dms/zbw/1913612953.pdf |
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| Schlagwörter: | (s)Strategisches Management |
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| Dokumenttyp: | Lehrbuch |
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| Sprache: | eng |
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| RVK-Notation: | ST 530 |
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| | QH 500 |
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| | ST 300 |
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| | QP 300 |
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| | QP 345 |
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| Sach-SW: | BUSINESS & ECONOMICS / Strategic Planning |
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| | Business strategy |
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| | COM089000 |
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| | COM094000 |
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| | COMPUTERS / Database Management / General |
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| | Data analysis: general |
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| | Data capture & analysis |
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| | Datenerfassung und -analyse |
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| | Datenwissenschaft und -analyse: allgemein |
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| | LANGUAGE ARTS & DISCIPLINES / Library & Information Science |
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| | Machine learning |
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| | Maschinelles Lernen |
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| | Strategisches Management |
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| K10plus-PPN: | 1913612953 |
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978-1-316-51215-9,978-1-009-06079-0
Business analytics / Huntsinger, Richard [VerfasserIn]; 2025
69301456
