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Universitätsbibliothek Heidelberg
Status: ausleihbar
Signatur: 2025 A 2669   QR-Code
Standort: Hauptbibliothek Altstadt / Freihandbereich Monograph  3D-Plan
Exemplare: siehe unten
Verfasst von:Thomson, Stuart [VerfasserIn]   i
Titel:The company and the activist
Titelzusatz:going beyond PR
Verf.angabe:Stuart Thomson
Verlagsort:New York ; London
Verlag:Routledge, Taylor & Francis Group
Jahr:2025
Umfang:x, 159 Seiten
Fussnoten:Enthält Literaturangaben und Index
ISBN:978-1-032-44400-0
 978-1-032-44384-3
Abstract:"Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain. Existing business books address only the communications challenges involved in the rise of these new communities, but this book goes beyond PR issues to the very real impact on business decisions - and acknowledges that businesses must understand activists, and vice versa, if progress is to be made. To lead this conversation, the book includes interviews and contributions from key players across activism and businesses to look at how both sides operate and what success looks like for them. It also features practical steps that businesses can take to build a network of supporters, drawing on global examples from the corporate sector, grassroots campaigns, and people and organisations taking up the mantle of activism. Leaders and professionals working in all aspects of business, across industries and firm types, will appreciate learning about what drives activists and how businesses can work with them to not only avoid reputational damage, but to create stronger connections and perhaps, a better world"--
Schlagwörter:(s)Corporate Identity   i / (s)Corporate Social Responsibility   i / (s)Öffentlichkeitsarbeit   i / (s)Protestbewegung   i
Sprache:eng
Bibliogr. Hinweis:Erscheint auch als : Online-Ausgabe: Thomson, Stuart, 1972-: Company and the activist. - New York, NY : Routledge, Taylor & Francis Group, 2025 |(DLC)2024027893
RVK-Notation:QP 637   i
 QP 150   i
K10plus-PPN:1896130046
Exemplare:

SignaturQRStandortStatus
2025 A 2669QR-CodeHauptbibliothek Altstadt / Freihandbereich Monographien3D-Planausleihbar
Mediennummer: 10740082

Permanenter Link auf diesen Titel (bookmarkfähig):  https://katalog.ub.uni-heidelberg.de/titel/69306435   QR-Code
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