Great fundraising organizations

• Verfasst von: Clayton, Alan [VerfasserIn]
• Titel: Great fundraising organizations
• Titelzusatz: why and how the world's best charities excel at raising money
• Verf.angabe: Alan Clayton
• Verlagsort: Hoboken, New Jersey
• Verlag: Wiley
• E-Jahr: 2025
• Jahr: [2025]
• Umfang: 1 online resource
• Fussnoten: Includes bibliographical references and index
• ISBN: 978-1-394-27826-8
• ISBN: 1-394-27826-8
• ISBN: 978-1-394-27825-1
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• K10plus-PPN: 1919254684
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4683396939
• Lokale URL Inst.: Zum Volltext

Abstract

Unlock new growth opportunities by transforming your organization's approach to fundraising In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)--rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals. Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include: Evidence to explain why some non-profits dramatically grow their revenues whilst others don't. What makes leadership for a Great Fundraising Organization different. That a precise set of internal behaviours are more important in driving growth than external factors. Why some fundraising communications drive growth and why some don't. Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.

Abstract

"They don't have the money. They don't have the money because they don't know how to raise money. Yet there are Great Fundraising Organizations (GFOs) that do know how. Data Clayton has gathered over twenty years of work with more than 500 organizations shows exactly what works. In this book Alan Clayton teaches the proven, rigorously researched mindsets, strategies, and practices of GFOs so that charities worldwide can scale their fundraising and their effectiveness. This book unlocks an organization's potential to meaningfully change the world by showing how to build and lead a Great Fundraising Organization, with a particular focus on leading financials, leading people, and leading communications. It is about how to make the world a better place, faster"-- Provided by publisher