Speichern
@book{UBHD-68515990,
author={Sinfield, Joseph V.},
title={Finding a lower-risk path to high-impact innovations},
subtitle={the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as “lily pads” that a company can reach before leaping to the next market},
publisher={MIT Sloan Management Review},
address={[Place of publication not identified]},
year={2016},
pages={1 online resource (1 volume)},
language={eng},
note={Date of publication suggested by the text. - "Reprint #57416.". - Includes bibliographical references. - Description based on online resource; title from cover (viewed September 8, 2016)},
url={https://learning.oreilly.com/library/view/-/53863MIT57416/?ar},
library={UB ; UW},
}
