Speichern
TY - `BOOK`
AU - Sinfield, Joseph V.
TI - Finding a lower-risk path to high-impact innovations : the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as “lily pads” that a company can reach before leaping to the next market
PB - MIT Sloan Management Review
CY - [Place of publication not identified]
PY - 2016
LA - eng
SE - 1 online resource (1 volume)
N1 - Date of publication suggested by the text. - "Reprint #57416.". - Includes bibliographical references. - Description based on online resource; title from cover (viewed September 8, 2016)
UR - https://learning.oreilly.com/library/view/-/53863MIT57416/?ar
AN - UBHD-68515990
ER -
