The McDonaldization of society

• Verfasst von: Ritzer, George
• Titel: The McDonaldization of society
• Verf.angabe: George Ritzer
• Ausgabe: 5. [ed.]
• Verlagsort: Los Angeles [u.a.]
• Verlag: Pine Forge Press
• Jahr: 2008
• Umfang: XIX, 300 S.
• Fussnoten: Rev. ed. of: The McDonaldization of society. Rev. new century ed. c2004. - Includes bibliographical references and index
• ISBN: 978-1-4129-5429-7
• ISBN: 978-1-4129-5430-3
• Sprache: eng
• RVK-Notation: MS 1235
• K10plus-PPN: 54971586X

Abstract

An introduction to McDonaldization -- The past, present, and future of McDonaldization : from the iron cage to the fast-food factory and beyond -- Efficiency : drive-throughs and finger foods -- Calculability : Big Macs and little chips -- Predictability : it never rains on those little houses on the hillside -- Control : human and nonhuman robots -- The irrationality of rationality : traffic jams on those "happy trails" -- Globalization and McDonaldization : does it all amount to nothing? -- Dealing with McDonaldization : a practical guide -- The Starbuckization of society?