| |
| Verfasst von: | Swett, Pamela E.  |
|---|---|
| Titel: | Selling under the swastika |
| Titelzusatz: | advertising and commercial culture in Nazi Germany |
| Verf.angabe: | Pamela E. Swett |
| Verlagsort: | Stanford, Calif. |
| Verlag: | Stanford Univ. Press |
| Jahr: | 2014 |
| Umfang: | XII, 344 S. |
| Illustrationen: | Ill. |
| Fussnoten: | Includes bibliographical references and index |
| Inhalt: | Part I: From Internationalism to "German Advertising" -- Advertising in the Weimar Republic -- Coordination from Above and Below -- Part II: Branding for the Volksgemeinschaft -- Advertising and the Everyday in Peacetime -- Buyers and sellers -- Part III: Preparing for Victory and Surviving Defeat -- Advertising in the First Half of the War -- Ads amid ashes. |
| ISBN: | 978-0-8047-7355-3 |
| URL: | Inhaltsverzeichnis: http://d-nb.info/1052791700/04 |
| Verlag: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026996240&line_number=0001&func ... | |
| Schlagwörter: | (g)Deutschland / (s)Werbewirtschaft / (s)Marketing / (z)Geschichte 1933-1945 |
| (g)Deutschland / (s)Marketing / (s)Drittes Reich / (z)Geschichte 1933-1945 | |
| Sprache: | eng |
| Bibliogr. Hinweis: | Rezensiert in: Schoenmakers, Christine, 1982 - : Rezension von Pamela E. Swett: Selling under the Swastika. Advertising and Commercial Culture in Nazi Germany Stanford (Stanford University Press) 2013 |
| RVK-Notation: | NQ 2290 |
| K10plus-PPN: | 75000844X |
| Signatur | QR | Standort | Status | |
|---|---|---|---|---|
| 2015 A 7077 | | Hauptbibliothek Altstadt / Freihandbereich Monographien | | ausleihbar |
| Mediennummer: 10475053 | ||||
