TY - `BOOK` AU - Einstein, Mara TI - Advertising : what everyone needs to know PB - Oxford University Press CY - New York, NY PY - 2017 LA - eng SE - xiii, 229 Seiten N1 - Includes bibliographical references and index SN - 978-0-19-062589-4 SN - 978-0-19-062588-7 KW - Werbung CN - D 40305.1 AN - UBHD-68340231 ER -