@book{UBHD-1091638, author={Meyer, Paul W.}, title={Die machbare Wirtschaft}, subtitle={Grundlagen des Marketing}, publisher={Girardet}, address={Essen}, year={1973}, pages={170 S.}, language={ger}, isbn={3-7736-4600-3 and 978-3-7736-4600-2}, series={Schwerpunkt Marketing}, keywords={Marketing}, library={UB [Signatur: 74 A 888]}, }