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Publications in heiBIB     

• Jungbluth, Cora: Going Global : die internationale Expansion chinesischer Unternehmen / Cora Jungbluth. -
  Baden-Baden: Nomos-Verl.-Ges., 2014. - 376 S., ISBN 978-3-8487-1792-7
  (Neue China-Studien ; 5)
  DOI: 10.5771/9783845257945
• Jungbluth, Cora: Going Global : die internationale Expansion chinesischer Unternehmen / Cora Jungbluth. - 1. Aufl.. -
  Baden-Baden: Nomos, 2014. - 376 S. : Ill., graph. Darst., ISBN 978-3-8487-1792-7
  (Neue China-Studien ; 5)
• Jungbluth, Cora: Creating a chinese 'Miele'? : asymmetries in the consumer perception of Chinese and German brands / Cora Jungbluth. - 13 S.
  In: International journal of Asian business and information management, ISSN 1947-9638. 1(2010), 4, S. 30-42

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GND:	1038063752

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Jungbluth, Cora in ...

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