Innovation by design

• Verfasst von: Gaynor, Gerard H. [VerfasserIn]
• Titel: Innovation by design
• Titelzusatz: what it takes to keep your company on the cutting edge
• Institutionen: Safari Tech Books Online
• Verf.angabe: Gerard H. (Gus) Gaynor.
• Verlagsort: New York
• Verlag: AMACOM
• E-Jahr: 2002
• Jahr: c2002
• Umfang: xviii, 302 p.
• Illustrationen: ill.
• Format: 24 cm
• Fussnoten: Includes bibliographical references and index
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Creative ability in business
• Sach-SW: Industrial management
• Sach-SW: Organizational change
• Sach-SW: Electronic books ; local
• K10plus-PPN: 1680525247
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m3612065823
• Lokale URL Inst.: Zum Volltext

Abstract

Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon not just to a company's product line, but to every facet of its business. "Doing innovation" company-wide requires not only an attitude of innovation from every individual, but a corporate commitment to a new organizational model, in which every department is expected to innovate. Empowering companies toward that end, the author discusses: idea generation, creating new models, and breaking rules the roles of individuals, groups, and corporate culture in innovation assessing the organization's infrastructure and resources overcoming resistance and identifying what makes innovations fail and every other component of creating economic value through innovation.