The Customer Success Economy

• Verfasst von: Mehta, Nick [VerfasserIn]
• Verfasst von: Pickens, Allison [VerfasserIn]
• Verfasst von: Martinez, Maria [VerfasserIn]
• Titel: The Customer Success Economy
• Institutionen: Safari, an O’Reilly Media Company. [MitwirkendeR]
• Verf.angabe: Mehta, Nick
• Ausgabe: 1st edition
• Verlagsort: [Erscheinungsort nicht ermittelbar]
• Verlag: Wiley
• Jahr: 2020
• Umfang: 1 online resource (384 pages)
• Fussnoten: Online resource; Title from title page (viewed May 19, 2020)
• ISBN: 978-1-119-57276-3
• ComputerInfo: Mode of access: World Wide Web.
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Electronic books ; local
• K10plus-PPN: 1739145739
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m3806969493
• Lokale URL Inst.: Zum Volltext

Abstract

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.