Hey whipple, squeeze this

• Verfasst von: Sullivan, Luke [VerfasserIn]
• Titel: Hey whipple, squeeze this
• Titelzusatz: the classic guide to creating great advertising
• Verf.angabe: Luke Sullivan
• Ausgabe: Sixth edition.
• Verlagsort: Hoboken, New Jersey
• Verlag: John Wiley & Sons, Inc.
• E-Jahr: 2022
• Jahr: [2022]
• Umfang: 1 online resource (xvii, 393 pages)
• Fussnoten: Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on April 06, 2022)
• ISBN: 978-1-119-81974-5
• ISBN: 1-119-81974-1
• ISBN: 978-1-119-81973-8
• ISBN: 1-119-81973-3
• ISBN: 978-1-119-81969-1
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• Sach-SW: Publicité ; Rédaction
• Sach-SW: Advertising copy
• Sach-SW: Electronic books
• K10plus-PPN: 1801774404
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4133999177
• Lokale URL Inst.: Zum Volltext

Abstract

"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"--