Digital marketing fundamentals

• Verfasst von: Jarboe, Greg [VerfasserIn]
• Verfasst von: Bailey, Matt [VerfasserIn]
• Verfasst von: Stebbins, Michael [VerfasserIn]
• Titel: Digital marketing fundamentals
• Titelzusatz: omcp's official guide to omcatm certification
• Verf.angabe: Greg Jarboe, Matt Bailey, Michael Stebbins
• Ausgabe: First Edition.
• Verlagsort: Hoboken, NJ
• Verlag: Wiley
• E-Jahr: 2023
• Jahr: [2023]
• Umfang: 1 online resource
• Fussnoten: Includes index. - Description based on print version record and CIP data provided by publisher; resource not viewed
• ISBN: 978-1-119-89460-5
• ISBN: 1-119-89460-3
• ISBN: 978-1-119-89461-2
• ISBN: 1-119-89461-1
• ISBN: 978-1-119-89457-5
• Datenträger: Online-Ressource
• Sprache: eng
• Bibliogr. Hinweis: Erscheint auch als : Druck-Ausgabe
• Sach-SW: Internet marketing
• Sach-SW: Marketing ; Data processing
• K10plus-PPN: 1840140437
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m429742018X
• Lokale URL Inst.: Zum Volltext

Abstract

"Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Bootcamp: The All-In-One Guide to Mastering OMCP Certification Standards, veteran digital media and marketing expert Greg Jarboe delivers an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You'll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee"--