Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales

• Verfasst von: Handfield, Robert B. [VerfasserIn]
• Verfasst von: Nair, Anand [VerfasserIn]
• Verfasst von: Choi, Thomas Y. [VerfasserIn]
• Titel: Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales
• Verf.angabe: Robert Handfield, Anand Nair, and Thomas Y. Choi
• Ausgabe: [First edition].
• Verlagsort: [Cambridge, Massachusetts]
• Verlag: MIT Sloan Management Review
• Jahr: 2023
• Umfang: 1 online resource (9 pages)
• Fussnoten: "Reprint 65107.". - Includes bibliographical references
• Datenträger: Online-Ressource
• Sprache: eng
• K10plus-PPN: 186084538X
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m438175316X
• Lokale URL Inst.: Zum Volltext

Abstract

Many companies lose significant revenue to counterfeiters who sell fake products that look identical to the real thing and unscrupulous supply chain partners who divert legitimate products for unauthorized sale on the black market. To effectively combat illicit trade, leaders need to embrace a multilayered approach that includes keeping tabs on the upstream supply chain, using traceable packaging, and educating consumers.