The jobs to be done playbook

• Verfasst von: Kalbach, James [VerfasserIn]
• Titel: The jobs to be done playbook
• Titelzusatz: align your markets, organizations, and strategy around customer needs
• Mitwirkende: Schrage, Michael [MitwirkendeR]
• Verf.angabe: by Jim Kalbach ; foreword by Michael Schrage
• Verlagsort: [Rego Park, New York]
• Verlag: Ascent Audio
• Jahr: 2024
• Umfang: 1 online resource (1 audio file)
• Fussnoten: Machine-generated record
• ISBN: 978-1-6637-3543-0
• ISBN: 1-6637-3543-3
• Datenträger: Online-Ressource
• Sprache: eng
• Sach-SW: Créativité dans les affaires
• Sach-SW: Consommateurs ; Satisfaction
• Sach-SW: Audiobooks
• Sach-SW: Livres audio
• K10plus-PPN: 1892756692
• K10plus-PPN:
  Universitätsbibliothek
• Lokale URL UB: Zum Volltext
• Lokale URL UB: Bibliothek der Medizinischen Fakultät Mannheim der Universität Heidelberg
• Bibliothek/Idn: UW / m4544412323
• Lokale URL Inst.: Zum Volltext

Abstract

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." -Melissa Perri, author of Escaping the Build Trap. These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.